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The Rising Tide: How ICH is Merging with Contemporary and Pop Art to Redefine Cultural Innovation
The Art world is experiencing a powerful convergence. Gone are the days of rigid categories. Today, the most exciting and valuable movements live at the intersection of Innovation, Culture, and Heritage (ICH) . We see it everywhere: a pop Artist reinterpreting ancient mythology, a digital creator using AI to animate traditional crafts, and a luxury brand collaborating with a contemporary painter inspired by folk tales. This isn't just a trend; it's a paradigm shift. For our P
Oct 304 min read
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